From Monopoly to Mighty Wings, McCafé® Coffees to the McRib, no matter the product, target, medium, or approach, at the end of the day, I could also honestly say…I’m lovin’ it.
Approximately 300,000 passengers pass through Atlanta’s Hartsfield-Jackson Airport every day. So when Ludacris opened his new restaurant in Concourse D, we had to let them know that they shouldn’t miss this chance to get a taste of southern hospitality with a twist.
The Union Jack, and ultimately the United Kingdom, are what they are thanks in large part to the humanitarian efforts of the British Red Cross.
Whether you prefer the down-for-whatever RAV4, the eco-friendly Prius, or to travel first class in the Avalon, Toyota has a vehicle for every adventure and everybody. From city dwellers exploring their hometown to travel influencers sharing their escapades, inspiration comes easily when you’re in the driver’s seat.
PS. I know firsthand. I actually wrote both songs for Raphael Saadiq while on the open road.
Although traffic in the metro-Atlanta area is no joke, drivers were still reluctant to get out of their single occupancy vehicles. So this Georgia Commute Options campaign was created to help commuters laugh to keep from crying, as well as drive home (pun intended) the fact that there are much better alternatives to going it alone.
There’s what we’ve come to expect from healthcare. And then there’s DeKalb Medical Hillandale.
We brought the stories of the staff and their approach to patient care to life in a TV commercial, radio spots, print ads, digital banner ads, out-of-home billboards, community outreach, special events and online virtual tour videos, so there could be no disputing its claim as the cure for the common hospital.
Given public perceptions of incompetence, unprofessionalism and negligence, DFCS didn’t have the best reputation. And if I’m being completely honest, neither did the kids in their care.
The goals therefore were to instill confidence in the agency, shift perceptions of the children, increase the number of inquiries for foster and adoptive parents, all while introducing the Blueprint for Change, which was the organization’s strategy to implement recommendations from the governor’s Child Welfare Reform.
Needless to say, it was an ambitious ask that wouldn’t be possible through the efforts of DFCS alone. We needed policymakers to revamp the system, a recommitment from caseworkers to go above and beyond, administrators in schools and people within faith-based organizations to mobilize the community, current foster and adoptive parents to share their experiences, as well as prospective ones to step up. Not to mention a way to tie all of the pieces together.
The campaign was built around the words I AM, as a reminder that each person had a role to play in the process. And while there’s still work to be done, I AM pleased to report that it was a massive success.
Not only did Georgia Power want to demonstrate its commitment to the African American community on MLK Day, throughout Black History Month and all year long, they wanted to remind us all of what’s possible when we use our power for good.
African Pride didn’t just want to increase their social media following and engagement. They wanted Black women to know that no matter their hair type, selected style, where they are in their journey, or where they want to go, the company had them covered.
Well, as we all know, when your hair is right, you feel like you can take on the world. So we pitched the possibilities. Because thanks to African Pride, and the brands under their umbrella, they could literally and figuratively be “Ready for Anything.”
