This Monopoly at McDonald’s commercial proved that there’s only one guy with more game than Lebron.
Approximately 300,000 passengers pass through Atlanta’s Hartsfield-Jackson Airport every day. So when Ludacris opened his new restaurant in Concourse D, we had to let them know that they shouldn’t miss this chance to get a taste of southern hospitality with a twist.
Over time, Albanians had gotten so distracted by division that they had started to overlook what made their city so beautiful. The residents just needed to be reminded that there really is a lot to love about Albany.
The goal was simple. Rekindle the passion for and pride in the city, as well as each other. Because Albany’s magic has always been right there in plain sight: warm, down-home people with surprising diversity, from lifelong locals to soldiers to 16,000 college students, who keep the city buzzing with new energy.
But it’s not just the spirit. Between the great weather and easy access to the Gulf Coast, not to mention the best of Georgia, Florida, and Alabama, the seasons and setting are unmatched. And let’s not forget the family-friendly attractions, a nightlife on the rise, and the growing mix of trendy shops and eateries.
With the help of our campaign, Albanians took another look at their hometown and remembered what they’d always known deep down: there really is no place like it.
A Rav4 owner’s mentality is unlike any other. They’ve got places to go and people to see. If they stop long enough to ask questions, they are: “Where to?”, “Who’s in?”, “Why not?”, and “What’s next?'"
These variety seekers just want to see where life takes them. Luckily, the Rav4’s not only equipped to ensure the ride of their lives, but just like them, it’s Down 4 Whatever.
Luxury has always been synonymous with pretense, conformity, and a high price tag. Never before has it been infused with fun. Well...until now.
These teasers were created to spark curiosity and conversation around the car that would change the game. The all-new Avalon successfully broke all of the "rules" and brought extravagance down to earth.
For a car built to elevate every mile, we created First Class, a YouTube series for the Toyota Avalon, that brought the spirit of premium travel to the road. Rooted in Toyota’s “Let’s Go Places” mindset, four travel influencers shared the ways that they move through the world, chasing experiences across borders, as well as in their own backyards.
After all, it’s not just the destination. It’s also the journey. And the ultra-equipped Avalon, with its quiet confidence and luxurious details, makes it possible to be on cloud 9, without ever leaving the ground.
There’s what we’ve come to expect from healthcare. And then there’s DeKalb Medical Hillandale.
We brought the stories of the staff and their approach to patient care to life in an integrated campaign which included a TV commercial, radio spots, print ads, digital banner ads, out-of-home billboards, community outreach, special events and online virtual tour videos. By the time we were done, there could be no denying its claim as the cure for the common hospital.
African Pride didn’t just want to increase their social media following and engagement. They wanted Black women to know that no matter their hair type, selected style, where they are in their natural journey, or where they want to go, the company had them covered. Thanks to African Pride, and the brands under their umbrella, they could literally and figuratively be “Ready for Anything.”
It’s pretty obvious that the Union Jack, and ultimately the United Kingdom, are what they are, thanks in large part to the humanitarian efforts of the British Red Cross.
This spot was created to address consumer skepticism around whether people actually win anything from the Monopoly Game at McDonald’s, much less anything of substance. While I’m not sure how many we ultimately convinced, I know it was at least 1 in 4.
Although traffic in the metro-Atlanta area is no joke, drivers were still reluctant to get out of their single occupancy vehicles. So this Georgia Commute Options campaign was created to help commuters laugh to keep from crying, as well as drive home (pun intended) the fact that there are much better alternatives to going it alone.
